Andrew Yang is an American 2020 Democratic presidential candidate running with the flagship proposal known as the Freedom Dividend in the form of $1,000 monthly for every American over the age of 18. Yang believes that a Universal Basic Income is a necessary response to the rapid development of automation, which is increasingly leading to workforce challenges, and that job displacement by automation is what led to Donald Trump's election in 2016. More than 160 policy proposals are listed on his campaign website.
But not for long
Yang's 2020 presidential democratic campaign was like no other in the history of presidential campaigns. Starting out with 0 name recognition, he started as a "longer-than-long-shot" (New York Times, February 2018), but continued to gain momentum and worked his way into 4th place in national polls.
Working with the campaign for the first 3 quarters of 2019, I was able to put my design skills to work, and help bolster Yang from 0 to hero.
A breath of fresh air
Depending solely on grassroots fundraising efforts, the campaign needed to get creative. After raising $2.8 million in the second quarter, it was time to ramp things up.
The website had a relatively simple progress bar which worked pretty well, but in order to keep the momentum going after each "win", the creative team and I decided to create a "multi-progress-bar" design where Yang was climbing a peak for each goal. After each goal was surpassed, a new prize was revealed.
This mountain progress bar worked so well that it helped Yang reach over $10 million in Q3, exceeding the previous quarter's funding by over 3 times, his largest fundraising growth to date.